Base Brown & Partners has moved to smaller quarters adjoining another Toronto agency, Ambrose Carr Linton Kelly.
The two companies share a switchboard, but operate separately at 512 Eglinton Ave., East.
Barry Base, Base Brown president, says the agency is financially sound, but adds it no longer needed the 10,000-square-foot office it occupied on King St.
Recent account losses have also resulted in a staff reduction at the agency.
Among those who have left are Gerald George, vice-president and co-creative director, and two of Base Brown’s Toyota team, Gerry Arnott, account director, and Judy Hannock, senior art director.
Consolidation
Saatchi & Saatchi hired Arnott and Hannock after the recent consolidation of Toyota Canada’s collateral and automotive brochure business with the rest of its account at Saatchi.
Base Brown had handled Toyota’s collateral work for five years and brochures for three.
In February, the agency lost two accounts after lengthy reviews.
Ontario Place moved its $1-million budget to Goodgoll Curtis after six years with Base Brown, and Seiko Canada conducted a search for a multinational agency and chose Bozell Palmer Bonner.
Base Brown clients include Young Drivers of Canada, which it won this past February, Melitta Canada, Markborough Properties, Swissair, Magazine Canada, Playtoy Industries, and project work for McCain Foods and Lever Bros. PS
