Quirky spots for Seagram’what flavour are you?’ is the question posed by a new series of four 30-second commercials for Seagram’s Coolers: Citrus, Wildberry and Black Cherry vodka coolers and Elquila tequila cooler.

Each spot stars a different eccentric character trying to explain why the cooler they have chosen really expresses their personality, using lines such as 'I'm a summer,' and 'The label matches my outfit.'The action is fast-paced, quickly cutting from the character...

Each spot stars a different eccentric character trying to explain why the cooler they have chosen really expresses their personality, using lines such as ‘I’m a summer,’ and ‘The label matches my outfit.’

The action is fast-paced, quickly cutting from the character in the commercial setting to black-and-white images on a tv screen.

Each spot ends with ‘A hint of fruit flavour. A splash of vodka (tequila). What flavour are you?’

The tv campaign, which began mid-May, runs through to the end of July, with support from radio and point-of-sale material.

The agency behind the work is Leo Burnett, Toronto.

Production was handled by Damast Gordon and music/ sound by Rosnick McKinnon.

First for Air Canada

the beatle song ‘Hello, Goodbye,’ sung by children, is the music and the theme of Air Canada’s first national advertising campaign in two years.

The tv campaign, by Marketel/ McCann-Erickson, is also the first time the airline has used the medium for image advertising.

The scenes of people saying hello and goodbye feature real people and Air Canada employees, not actors.

It was directed by Canadian filmmaker Jean-Claude Lauzon on location in San Francisco, London and Paris.

The spots, 30- and 60-second versions, first aired May 31 and will run for a year. Newspaper ads will follow. PS