Abdul cuts a rug for diet Coke

Coca-Cola will debut the sequel to its revolutionary diet Coke TV spot with Elton John and legendary stars Humphrey Bogart, James Cagney and Louis Armstrong tomorrow night.The 60-second commercial, called 'Dance,' will be seen first in Canada at 7:45 p.m. on...

Coca-Cola will debut the sequel to its revolutionary diet Coke TV spot with Elton John and legendary stars Humphrey Bogart, James Cagney and Louis Armstrong tomorrow night.

The 60-second commercial, called ‘Dance,’ will be seen first in Canada at 7:45 p.m. on the CTV Television Network during coverage of the Summer Olympics in Barcelona.

It will be shown at 8 p.m. on u.s. Olympic network nbc, and will be preceded by a three-minute mini-documentary on how it was made.

The new diet Coke commercial uses the same concept as the Elton John spot – mixing old movie footage featuring legendary stars with current stars on new film – with some added technical innovation.

A contemporary star – this time Paula Abdul – is integrated with film footage of Hollywood legends.

‘Dance’ puts the spotlight on Abdul as she dances and talks with her idol, Gene Kelly, along with Groucho Marx and Cary Grant.

One month of technical preparation was needed to isolate the images from old movie footage before filming could take place.

The dance sequence with Abdul and Kelly had to be timed to the split-second and required a stand-in to dance with Abdul during filming.

After tomorrow night’s launch, 60- and 30-second versions of ‘Dance’ will air nationally.

‘Dance’ was developed by Lintas New York with production company R/Greenberg of New York.

Canadian media placement was handled by diet Coke’s Canadian shop, MacLaren: Lintas.