Goodyear blimp boosts tire promo

The goodyear blimp and its new silver, blue and yellow paint job was the highlight of the Toronto-area sky for two weeks this month.During the two-week stint, known as Blimp Days, the blimp helped push tire sales, making special appearances at...

The goodyear blimp and its new silver, blue and yellow paint job was the highlight of the Toronto-area sky for two weeks this month.

During the two-week stint, known as Blimp Days, the blimp helped push tire sales, making special appearances at Goodyear’s first tent sales at three Toronto locations.

The Blimp Days tire promotion touted tremendous savings and was supported by newspaper and radio advertising, along with flyers for each tent sale location.

Ian McIntosh, Goodyear Canada’s general manager of consumer marketing, says newspaper and radio advertising is effective, but notes ‘the more layers of promotion you can add, the better your chances of increased awareness and incremental business.’

Goodyear says, on average, each of the three locations sold 400 to 500 tires per day over the two-day period.

Advertising for Goodyear is handled by McCann-Erickson Advertising.