Hojo picks Guidelines

Guidelines Advertising of Toronto has been appointed a-o-r for Howard Johnson hotels in Canada.Advertising will be primarily print, with the emphasis on price point for the family market.The last firm working with Howard Johnson was Bozell Palmer Bonner, but the chain...

Guidelines Advertising of Toronto has been appointed a-o-r for Howard Johnson hotels in Canada.

Advertising will be primarily print, with the emphasis on price point for the family market.

The last firm working with Howard Johnson was Bozell Palmer Bonner, but the chain has not had an agency in more than a year.

Public relations is handled by Arsenault Dimon Communications of Toronto. PS