Mall, hotels target conventioneers

The Eaton Centre in Toronto and four area hotels are working together to put Toronto at the top of the list as a convention destination.The shopping mall and the Toronto Hilton, Holiday Inn Downtown City Hall, Toronto Marriott Eaton Centre and...

The Eaton Centre in Toronto and four area hotels are working together to put Toronto at the top of the list as a convention destination.

The shopping mall and the Toronto Hilton, Holiday Inn Downtown City Hall, Toronto Marriott Eaton Centre and the Sheraton Centre Toronto Hotel & Towers have joined marketing forces as The Quatro Group of Hotels Toronto (The Quatro Group.)

The joint effort has targetted groups and associations in Canada, the u.s. and overseas.

A direct mail piece created by Leslie Styles Design of Toronto is about to be sent out, and the group will also concentrate on making contacts through trade shows. PS