Agency does TV ads – for itself

Dome Advertising of Vancouver is expecting long-term results from its latest venture - the first tv campaign for a Canadian ad agency.Charlie Mayrs, Dome president and creative director, says the firm wants to overcome its perception as a corporate advertising agency...

Dome Advertising of Vancouver is expecting long-term results from its latest venture – the first tv campaign for a Canadian ad agency.

Charlie Mayrs, Dome president and creative director, says the firm wants to overcome its perception as a corporate advertising agency and attract new business such as retail clients.

The eight-year-old shop has not as yet signed new business as a result of the spots, but Mayrs says it has received several scouting calls.

He says Dome took advantage of special summer season rates when it placed three 30-second commercials in rotation on the b.c. edition of the CBC national news for a six-week run.

The commercials were created as an extension of full-page print ads the agency has been running in Equity, a b.c. business magazine, for three months.

Both the print and tv advertising have a dramatic, soap opera quality that positions Dome as young, fresh and an innovator in the business.

The tv portion of the campaign ends this month, but Mayrs says the agency plans a fall buy that will include weekend rotation and weekend sports programming. PS