Communique scoops Cashway

Cashway Building Centres has signed a three-year contract making The Communique Group of Toronto agency-of-record for its $3.8-million account.Toronto-based Cashway operates 58 retail outlets, primarily in southern Ontario.The business was previously with Kornblum International of Toronto.Since Communique called off its proposed...

Cashway Building Centres has signed a three-year contract making The Communique Group of Toronto agency-of-record for its $3.8-million account.

Toronto-based Cashway operates 58 retail outlets, primarily in southern Ontario.

The business was previously with Kornblum International of Toronto.

Since Communique called off its proposed merger with Kornblum last December, several of Kornblum’s accounts have been in a state of flux.

Communique has done work for Canada Games, but the relationship has not been made final.

PharmaPlus is still undecided about how it will handle its business, while Pizza Pizza is continuing to work with Kornblum as well as with McDonnell Haynes of Toronto.

Kornblum International has recently reopened at its old address and with its old phone number. PS