Xerox hires Moranis for radio spots

Xerox Canada launched a 12-week national radio advertising campaign earlier this month featuring the voice of actor Rick Moranis.Twenty spots will be rotated on 23 stations in Toronto, Montreal and Vancouver, with support by print ads in six daily newspapers.The commercials...

Xerox Canada launched a 12-week national radio advertising campaign earlier this month featuring the voice of actor Rick Moranis.

Twenty spots will be rotated on 23 stations in Toronto, Montreal and Vancouver, with support by print ads in six daily newspapers.

The commercials target small business and promote the Xerox 1-800 info line.

Moranis, in the persona of disc jockey Gerry Todd, asks listeners to ‘Take Another Look – It’s Xerox.’

The campaign comes from Robins Sharpe Associates, Toronto. PS