Shoppers campaign

Shoppers Drug Mart launched new advertising last month that reinforces the retailer's traditional strengths but adds an updated look.The campaign, from the company's new agency Chiat/Day, Toronto, has dropped celebrities in favor of real people seen in real situations, with the...

Shoppers Drug Mart launched new advertising last month that reinforces the retailer’s traditional strengths but adds an updated look.

The campaign, from the company’s new agency Chiat/Day, Toronto, has dropped celebrities in favor of real people seen in real situations, with the focus on how Shoppers fits into the customer’s life, and not on the store. PS