Ottawa-based Privilege Card has named The Communique Group of Toronto its agency-of-record.

Privilege Card is not a credit card but a card that gets discounts of up to 50% on various forms of travel, including hotels, resorts, tourist attractions and car rental firms.

It was launched in Canada this past February.

Advertising is expected to start within the next month and will include newspaper, direct mail and business-to-business efforts, including some advertising directed to u.s. border cities.

The Privilege program in the u.s. has four million cardholders, and there are now more than 7,000 hotels worldwide that offer Privilege discounts.