Quebec youth is drinking less but at an earlier age, smoking and eating out less, but travelling more and further abroad, according to a study released by the youth marketing and research arm of ad agency bcp.

The study, which compares findings from 1985 when bcp began tracking young people, also shows those in the 18 to 24 age bracket watch less tv than other adults.

Conducted by UQAM BCP Jr. and sponsored by Bell Canada, the Montreal daily newspaper La Presse, the Quebec government and the University of Quebec, the study is bcp’s fourth look at this age group in nine years.

Montreal-based bcp polled 779 young adults, 577 in Montreal and 202 in Quebec City, on values regarding drugs and alcohol and food; beer, travel, car and restaurant consumption habits, as well as leisure activities, social behavior, and credit card and bank machine use.