Cossette Communication-Marketing of Montreal officially launched its Optimum Fusion service last month.
The service provides event and media sponsorship, cause marketing and consultation to Cossette clients and clients of the agency’s public relations unit, Optimum.
Optimum Fusion represents clients and designs the sponsorship properties, but does not produce events.
It is being operated by the full-time team of Lyse Merineau, senior consultant, and Sebastien Faure, consultant. PS
