Lotus Canada names Doner

Lotus Development Canada has hired Doner Schur Peppler of Toronto as its full-service Canadian agency.The Toronto-based software products company began a search early this year for an agency to handle media and some creative adaptation of work from Hill Holliday Connors...

Lotus Development Canada has hired Doner Schur Peppler of Toronto as its full-service Canadian agency.

The Toronto-based software products company began a search early this year for an agency to handle media and some creative adaptation of work from Hill Holliday Connors Cosmopulos of Boston, the agency used by Lotus Development of Cambridge, Mass.

Toronto agencies Robins Sharpe Associates and Media Buying Services made it to the review short-list.

Kelley Advertising of Toronto handled the account for the previous four years.

While the new agency will be required to adapt some u.s. creative, Joanna Whitehead, marketing specialist at Lotus, says Doner Schur Peppler will also be developing Canadian creative. PS