Big Black Hat of Toronto has picked up its first national client.

The agency that produced sassy ads for eye magazine, a Toronto free weekly arts tabloid, is heading for more traditional ground with a print campaign for Vision TV, Canada’s multi-faith, multicultural network.

The campaign aims to establish the programming personality of the non-profit network, and to make the public aware of its diverse program lineup, which includes movies, documentaries and classical music.

A series of 26 print ads will begin in October issues of tv guides, newspapers, and in various university and alternative publications.

David Cairns & Company of Toronto is handling media placement.