Relaunch for Paarl Wines
Paarl Wines has relaunched in Canada after an eight-year absence of South African wines from Canadian shelves.
The campaign runs to the end of the year, with superboards in Toronto and Montreal, and four-color ads – created by Toronto agency Robins Sharpe Associates, a division of DDB Needham – in national news and lifestyle magazines.
The advertising features original wildlife photography from South African artists and the themeline, ‘Perfect with…. Paarl Wines Just Out Of Africa.’
Credits at Robins Sharpe go to Marc Giacomelli, creative director, and Jim Whitney, art director.
