Nestle Espresso spot airs

Nestle Canada has released its third tv commercial for specialty coffees, this time for Nescafe Espresso.The 30-second spot continues with the theme, 'Puts you in a cafe state of mind,' started for its Cappuccino and Cafe au Lait products, and created...

Nestle Canada has released its third tv commercial for specialty coffees, this time for Nescafe Espresso.

The 30-second spot continues with the theme, ‘Puts you in a cafe state of mind,’ started for its Cappuccino and Cafe au Lait products, and created by McCann-Erickson Advertising, Toronto.

This time, the ‘talking heads’ are a young couple who are transposed to a black-and-white setting, onto the bodies of a couple in an Italian espresso bar.

To the accompaniment of romantic Italian music, they talk about adding romance and a continental flavor to their lives with Nescafe Espresso.

Nestle is concentrating its advertising efforts on its line of specialty coffees, which also includes Mocha Cafe, and for the umbrella brand, Nescafe. PS