The Royal Agricultural Winter Fair, in Toronto at Exhibition Place Nov.8-19, is being promoted in the Toronto area with a multimedia campaign from LA Ads/ Lawrence Ayliffe Advertising.

Five 30-second radio spots, five transit executions and five daily newspaper ads have been created.

Transit and print are dominated by visuals of horse-drawn coaches, show-jumping horses, livestock and tulips, with headlines such as ‘More coaches than the NHL’; ‘Don’t miss the last flight;’ ‘Don’t miss piggy;’ ‘See who’s warming up in the bullpen,’ and ‘Dutch treat.’