For the Record: Agencies: Canada Trust names Mullen
Canada Trust has decided on Boston-area agency Mullen Advertising to handle a special corporate advertising assignment expected to launch mid-1995.Hill Holliday Connors Cosmopulos was also under consideration.Media buying for its $7-million account is with Media Buying Services, Toronto.Dianne Smith-Sanderson, vice-president of...
Canada Trust has decided on Boston-area agency Mullen Advertising to handle a special corporate advertising assignment expected to launch mid-1995.
Hill Holliday Connors Cosmopulos was also under consideration.
Media buying for its $7-million account is with Media Buying Services, Toronto.
Dianne Smith-Sanderson, vice-president of advertising and corporate communications, says Canada Trust plans to work with a number of creative agencies and review for each project.
The company’s relationship with Doner Schur Peppler, Toronto expires at the end of the year.
- Yes& is focused on project-based strategic planning
- A retailer promoted a store opening on a budget by hijacking Cameo
- The latest Subaru Outback gets returned to the wild
- What Kraft Heinz and Subway are doing right with their Food Banks partnerships
- How SickKids changed its approach to promote a lottery
