For the Record: Agencies: deGruchy now a DB, loyalty firm

Salter deGruchy Christenson of Toronto has been renamed The deGruchy Group and two of the principals have moved on.President Charles deGruchy says the company is now a database marketing and loyalty program firm.Former principal Brian Salter is now working in video...

Salter deGruchy Christenson of Toronto has been renamed The deGruchy Group and two of the principals have moved on.

President Charles deGruchy says the company is now a database marketing and loyalty program firm.

Former principal Brian Salter is now working in video production and marketing, while David Christenson is working in the catalogue business in New York.