For the Record: Agencies: deGruchy now a DB, loyalty firm

Salter deGruchy Christenson of Toronto has been renamed The deGruchy Group and two of the principals have moved on.

President Charles deGruchy says the company is now a database marketing and loyalty program firm.

Former principal Brian Salter is now working in video production and marketing, while David Christenson is working in the catalogue business in New York.