For the Record: Agencies: Yoplait chooses Allard

Montreal-based Yoplait has completed its review and chosen Allard Communication-Marketing to handle its account, estimated at $2 million.The business was previously with bcp.Montreal agencies Blouin Coulombe Dube Thompson and Marketel were also on the short-list. ...

Montreal-based Yoplait has completed its review and chosen Allard Communication-Marketing to handle its account, estimated at $2 million.

The business was previously with bcp.

Montreal agencies Blouin Coulombe Dube Thompson and Marketel were also on the short-list.