After a relationship of nearly 10 years, Hunt-Wesson Canada and D’Arcy Masius Benton & Bowles of Toronto have parted, with the end of January as the official termination date.

Taketo Murata, president of Hunt-Wesson, says the company will spend the next couple of months planning its next step.

Murata says it is possible it may opt for a smaller agency or a number of special project agencies.

Hunt-Wesson brands include Healthy Choice, Orville Redenbacher, and Hunt’s sauces and tomato products.