In brief: SMW goes seamless

SMW Advertising of Toronto is the latest agency to introduce an integrated services strategy.Called 'seamless integration,' the unit will be spearheaded by Hy Haberman, who has joined the agency as senior vice-president and general manager of Integrated Services.Haberman previously headed Marketing...

SMW Advertising of Toronto is the latest agency to introduce an integrated services strategy.

Called ‘seamless integration,’ the unit will be spearheaded by Hy Haberman, who has joined the agency as senior vice-president and general manager of Integrated Services.

Haberman previously headed Marketing and Promotions Group of Toronto.

Haberman says ‘seamless integration’ means clients can co-ordinate communications with just one consultant. PS