Andrew Crighton, one of the original founders of The Communique Group, of Toronto, has rejoined the company to head up a new division called Communique Business Communications.
Crighton has an equity position in the new unit, which will offer corporate communications, including meetings, incentives, product launches and special events.
He brings clients Avon Canada, Merck Frosst Canada, Microsoft Canada and the pharmaceutical division of DuPont Canada with him to the new division.
Crighton, a creative director/ writer, will also be using his expertise in multimedia to create presentation tools and desktop video programs for clients.
After leaving Communique in 1992, he formed Creative Business Company, which has been working in a strategic alliance with FCB Canada for the past year.
Crighton founded Communique with Tony Chapman, now of Capital C Communications, in 1982.
The agency was bought by the Rider Travel Group in 1990, and, in 1992, was bought by current owner The Incentive Design Group, a publicly held company traded on the Vancouver Stock Exchange.
Communique clients include Cashway Building Centres, Casio Canada, Japan Camera Centres, MasterCard, mmmuffins Canada and the Toronto Transit Commission.
