Control of Young & Rubicam, Ltee, the Montreal office of Young & Rubicam Advertising Worldwide, has transferred to Quebec.
Madeleine Saint-Jacques, president, and Louis-Eric Vallee, executive vice-president and managing director are taking over majority ownership.
The agency has been renamed Saint-Jacques Vallee Young & Rubicam.
y&r keeps a minority interest, and the Montreal agency remains part of the worldwide network.
The change is expected to strengthen the agency’s positioning as a French-language agency and help grow its business in the Quebec market.
Saint-Jacques celebrates her 40th anniversary with y&r this year.
She became creative director in 1970, was managing director and executive vice-president from 1977 to 1989, and, in 1990, was named president.
Vallee joined y&r, Montreal in 1977.
In 1984, he worked as account director on Colgate-Palmolive for y&r, Paris.
From 1986 to 1989, he was director of client services on Bombardier, Ford Motor, Kentucky Fried Chicken and Thomas J. Lipton.
Vallee became managing director in 1990, and executive vice-president in 1993. PS
