Hershey Canada expects to begin a review this month for the creative portfolio resigned by MacLaren Lintas last November when it picked up Nestle Confectionery Brands in Canada.
Susan Skene, Hershey’s director of marketing, says, within a few weeks, the company will likely begin a review of a pre-selected list of agencies.
The Hershey brands involved include Oh Henry, Reese, Skor and Twizzlers.
DDB Needham handles creative for the Eat-More, Glossettes, Lifesavers, Breathsavers and Chipits brands.
Media placement for both assignments is handled by Media Buying Services. PS
