The Spectrum Communications Group, of Toronto, has set up a division called Spectrum Interactive Marketing Group.

The unit is headed by Bill Braithwaite, who has joined the 23-year-old company as director of interactive marketing.

For the past 10 years, Braithwaite has been operating Plan Consultants, which specialized in marketing and sales productivity software for business.

Braithwaite brought the Canadian rights to 3D Fax, new software from InfoImaging Technologies, of California, to his new job and will now be marketing that through Spectrum Interactive.

The 3D Fax allows multimedia files, which could include full-color digital files, audio and full-motion video, to be transmitted to a standard pc fax. PS