In preparation of the planned September launch of its digital direct-to-home (dth) satellite tv service, Expressvu has hired two firms, Twaits & Company and Communitech, to handle its prelaunch marketing and sales.

Expressvu’s ad agency review has been delayed until September while the pre-launch team assesses the company’s needs.

Twaits and Communitech are responsible for all aspects of Expressvu’s prelaunch marketing, including packaging, promotion, advertising, product development, pricing policy, distribution channels and corporate identity. PS