The Television Bureau of Canada has announced its annual Retail Comp Awards for the best in retail tv advertising.

The competition, which is judged by consumers, got 346 entries from across the country in French and English.

Awards were given for gold, silver and bronze overall winners, and in 49 categories, including: Top Ten Single Market Retailers; Top Ten Multi-Market Retailers; Top Three Public Service Announcements, and Top Three Media Awards.

Saffer Group of Toronto got the gold award and first prize in the department stores, theme category for a fashion commercial featuring singer Celine Dion for client, The Bay.

A sister spot starring Anne Murray got honorable mention in the same category.

Silver went to Young & Rubicam of Toronto for ‘Friends/Daughter,’ a spot for the Alberta Ford and Mercury Dealers Association.

The commercial also took gold in the automotive dealer association category.

Doner Schur Peppler of Toronto took bronze and first prize in the sport/toy/hobby store section for Canadian Tire with a spot for CCM Shoulder Pads and Easton aluminum hockey sticks.

Honorable mention in the same category was given to another commercial in the campaign for Bauer skates and Itech visors. PS