Kraft General Foods is moving its Nabob Coffee business to J. Walter Thompson from Harrod & Mirlin to align it with one of its international coffee agencies .
The change is effective in January.
h&m had the account before Kraft’s purchase of the Nabob Coffee Company two years ago.
jwt is one of the agencies handling coffee for Kraft in Europe.
The other agency, Ogilvy & Mather, has the u.s. Nabob business and Kraft’s Maxwell House brand in Canada.