Kraft global alignment means H&M account loss

Kraft General Foods is moving its Nabob Coffee business to J. Walter Thompson from Harrod & Mirlin to align it with one of its international coffee agencies .

The change is effective in January.

h&m had the account before Kraft’s purchase of the Nabob Coffee Company two years ago.

jwt is one of the agencies handling coffee for Kraft in Europe.

The other agency, Ogilvy & Mather, has the u.s. Nabob business and Kraft’s Maxwell House brand in Canada.