After a recent review, men’s fashion chain Tip Top Tailors has retained its agency of five years, Padulo Integrated of Toronto.

John Dawkins, vice-president of marketing for Tip Top, a division of Dylux, says Padulo came into the competition with a strong strategy, which will be implemented in the new year.

Dawkins says the new strategy will give Tip Top a fresher brand positioning, while focusing on its core strengths – brand recognition, mall positioning, and quality fashion at the right price.