Neilson-Cadbury’s agency Leo Burnett of Toronto has mounted a search for a new Crispy Crunch couple to star in the candy-maker’s next television campaign.
Leo Burnett will support the search with television commercials, a promotion on ctv, advertising in Cineplex-Odeon and Empire theatres, ads in TV Guide, a series of radio promotions in key markets and in-store displays.
The Crispy Crunch Couple Search will run to Jan. 20, and a special event is scheduled for Toronto in mid-January. PS