Ontario Tourism is selling advertising in the 1996 issues of its four Ontario Trip Planners and could in the future also open some of its other 32 publications to advertisers.

The Trip Planners will be distributed in April to pre-qualified, prospective tourists in the u.s., Europe and the rest of Canada.

This year, Ontario Tourism printed 720,000 copies and will increase that number in 1996.

Advertisers will be placed in all four publications – Northwestern, South Central, Eastern and Northeastern Ontario – for the single page rate of $25,000.

Two Dimensions of Toronto is the publications’ agency of record for the ministry and will also be co-ordinating the sale of advertising in the Trip Planners. PS