– The Crop Protection division of Ciba-Geigy Canada of Mississauga, Ont. has hired BCP Direct of Montreal as its direct response agency.

– Mobil Lubricants Canada has picked Checkmate Marketing Resources of Toronto to handle advertising for its products, engine oil and industrial lubricants.

– Industry Canada has awarded its assignment to The Gingko Group of Toronto. HB Social Marketing of Ottawa and Wolf Group and Vickers & Benson Advertising, both of Toronto, were on the short-list.

– The Toronto Transit Commission has consolidated its account with one of the incumbents on the business, The Communique Group, after a review of six Toronto agencies and consortiums. The budget is $1.8 million over two years. Public Good previously handled public relations and information advertising.

– Canada Trust has named Terry O Communications of Toronto its agency of record for the Asian market.

– The Royal Canadian Golf Association has chosen Bensimon Byrne of Toronto to handle advertising for the Canadian Senior Open, a new stop on the Senior PGA Tour, taking place June 1996 in Hamilton. Media buying and planning is with Media Buying Services.

– The Region of Hamilton-Wentworth’s Economic Development Department has selected Superior Interactive Communications of Hamilton to head up its marketing efforts in areas such as tourism, convention promotion and business development.