Unitel Communications has narrowed its review to three from five agencies and expects to announce the winner this week.
MacLaren McCann, incumbent Ogilvy & Mather and Young & Rubicam are still in the running.
FCB Canada and Vickers & Benson did not survive the cut.
Unitel delayed its final selection to the new year to allow Bill Catucci, the company’s new president and chief executive officer, to become involved in the decision.
Catucci, former president of business development at at&t, took over Jan. 1.
He replaces Stan Kabala who moved to Rogers Communications as chief operating officer – telecommunications in December.
Last September, AT&T Canada and Bank of Nova Scotia, Toronto-Dominion bank and Royal Bank agreed to buy the long-distance phone company from Canadian Pacific and Rogers Communications.
The u.s. sister agencies of MacLaren, fcb and y&r share the business of New York-based at&t. In Canada, fcb and y&r share the at&t Canada account. PS
