For payphone users who never have a quarter when they need one, Bell Canada has introduced the QuickChange Payphone pass for local payphone calls.
QuickChange has been released in the Ontario area codes of 416 and 905 and will be rolled out to the rest of the province by April.
Leo Burnett of Toronto has launched QuickChange using the line, ‘Call It Quits With Quarters,’ in a campaign using radio, point-of-purchase, posters, transit and billboards.
The prepaid stored-value cards can be bought in denominations of $10, $15, $20, and $25 from Bell Phonecentre stores and other retailers such as convenience stores, newsstands and gas stations.
