Purolator Courier has ended its three-year relationship with Lowe SMS of Toronto and realigned its marketing and sales departments.

Doug Appleby, director of marketing for Purolator’s 155 retail stores, says the company is assessing its advertising and is looking at unbundling creative and media.

According to A.C. Nielsen, Purolator’s 1994 media spending exceeded $2.5 million.

Bensimon/Byrne of Toronto is handling the company’s creative assignment on an interim basis, and media buying is being directed in-house as needed.

Appleby says he d’es not know if and when a formal creative or media review will take place.

He says Bensimon/Byrne will be working on Purolator’s spring program in addition to the spring launch of Purolink, a new standalone shipping software.

Companies using Purolink will be able to print shipping documentation from a computer and, with a modem, contact Purolator with a pick-up request.

In the restructuring of its marketing and sales department, Purolator has named Maurice Levy as senior vice-president of marketing in addition to his responsibilities as senior vice-president of sales and new ventures.

Levy replaces Carole Salomon, who left the post of senior vice-president marketing last October after six years.