Hershey Canada has split with the Toronto office of DDB Needham Worldwide and moved responsibility for all its brands to Bozell Palmer Bonner.
Bozell gets Eat More, Glosettes, Pot Of Gold from ddb added to its existing business for Oh Henry, Reese, Skor, Twizzlers and Pull-n-Peel brands.
Last month, ddb was left with the three brands after Hershey sold Life Savers, Breath Savers and Beechnut cough drops to Beta Brands and its Planters nut division to Johnvince Foods Group.
Beta Brands is expected to decide whether to stage an agency search or handle advertising in-house later this month.
Don Lock, sales and marketing manager for Johnvince, says advertising decisions have been put on the back burner for the first half of the year.