– J.M. Smucker Canada has awarded Leo Burnett Company of Toronto the account for its Smucker’s brand fruit jams, spreads and toppings.
– Consumers Gas has completed its review by giving the fourth piece of its $3 million business, media buying, to Media Buying Services of Toronto. Also in the running were Berndt Media, CNC Media, and Genesis Media of Toronto, along with vpm of Burlington, Ont.
– Foreign Affairs and International Trade has gone to Groupe Everest Communication and Marketing of Montreal and Vickers & Benson of Toronto.
The agencies on the short-list were Axmith McIntyre Wicht and Gingko Group.
Palmer Jarvis of Vancouver was the incumbent.
– Royal Bank has named Wunderman Cato Johnson, of Toronto, as its lead direct marketing agency. Canada Direct and Relationship Marketing Group will continue to do some projects. Allard Direct Marketing, of Montreal, is the Quebec agency.