Well-known vitamin and analgesic company Wampole Canada has picked Holmes Donin Alloul of Toronto to handle its $1 million business.
The decision comes after a two-month review involving three other unnamed agencies.
The agency’s assignment includes the relaunch of the 100-year-old brand and the introduction of more than 100 products this year.
Wampole, bought by generic prescription drug manufacturer Novopharm last June, will begin releasing new herbal and vitamin therapy products this spring.
