Toshiba of Canada has consolidated advertising for its four divisions with Promanad Communications of Mississauga, Ont.
Promanad picked up two of Toshiba’s divisions – information and office equipment – in a review last summer.
The $1.5 million account had been with TBWA Chiat/Day for three years.
Promanad takes over the consumer electronics divisions from D’Arcy Masius Benton & Bowles on April 1, along with the medical division, which did not have an agency.