SMW Advertising has picked up three new pieces of business including the Canadian portion of Manufacturers Life Insurance, also known as Manulife Financial, which has been under review since last fall.

Toronto-based Manulife merged with North American Life in a deal that became effective this past Jan. 1, making it Canada’s largest life insurance company.

smw has handled some post-merger announcements for the company but the complete marketing strategy for Manulife won’t be complete until later this year.

smw has also picked up the Niagara Falls Tourism business and some additional work from SmithKline Beecham.

For Niagara Falls Tourism, the agency is working with both the Canadian and u.s. cities for a campaign that will be targeted to travelers in Pittsburgh.

The tv and print campaign begins in May and will encourage travelers to consider Niagara Falls as a shared destination.

The campaign may be rolled out to other regions next year.

smw has been working for SmithKline Beecham’s consumer healthcare division on its Gaviscon business for more than a year.

The agency will launch a new prescription product and category for the company’s Pharma division early next year.