Now that fleeting glimpses of good weather has drivers thinking about hitting clear spring roads, Auto Trader has launched its annual radio campaign.
The humorous campaign for the Toronto-based magazine is scheduled to run for eight weeks on radio stations throughout Ontario.
The five 60-second spots were created by Padulo Integrated and produced by Pirate Radio, both of Toronto.
Done in a folksy style with acoustic guitar accompaniment, the campaign talks about how complicated some aspects of life are getting but how simple it is to buy a ‘previously-enjoyed’ automobile in Auto Trader:
‘There’s even pictures so you know what the vehicle looks like before you call.
‘Granted, you will need some reading skills and a telephone, but what you won’t need is 20K of ram.
‘Which kind of sounds painful to me anyhow.’
Auto Trader puts out a number of different publications, depending on the market, devoted exclusively to imported or domestic cars, trucks, boats, or motorcycles.
