Radio Shack has unveiled a new positioning with its fall campaign.

This is the first advertising from Radio Shack’s new agency, Young & Rubicam, which was hired by the Barrie, Ont.-based retail chain in June.

The new theme line is, ‘You’ve got questions. We’ve got answers.’

A pool of five tv spots got underway earlier this month with the radio portion starting at the end of October.

Broadcast is supported with tactical newspaper advertising and the Radio Shack flyer, which is handled in-house.