ACC TeleEnterprises is taking a humorous radio campaign created for its Ican.net Internet service and putting it on the Web using the capabilities of its RealAudio server.

acc, a publicly-traded long distance company, purchased Internet Canada Corporation, an Internet service provider and Web design company, in May.

In August, the company bought Progressive Networks’ RealAudio technology to enhance the Internet Canada offering.

With RealAudio, Internet and on-line users can browse, select and play audio or audio-based multimedia content on demand, in real time. The system is able to support more than 1,000 listeners simultaneously.

It is this technology that Shelley Dubros, acc director of communications, says is going to take the Ican.net radio campaign not only to the company’s Internet sites but to other strategic sites as well.

Because of acc’s ongoing efforts to market long-distance affinity programs to educational institutions and non-profit organizations, those sites include T@p and others of specific interest to college and university students.

The campaign promotes unlimited Internet access through Ican.net to acc long distance customers for just $19.95 a month.

It was created by Joan McArthur of Permanent Wave Radio of Toronto.

The spots lead with jokes from www.yukyuks.com and the sell message is interspersed with one of the characters pecking out strange and real Web site addresses on the keyboard

The radio campaign is supported by print advertising which, along with media, is handled by acc agency Isis Communications of Oakville, Ont.

Advertising started early this month and will run indefinitely.

Dubros says this is not just a fourth quarter promotion and she expects to continue this type of advertising.

‘This is the first time we have advertised the bundled strategy. Our core product is telephony, so as we continue to add products, such as the Internet, wireless and paging, we will be adding them to our base offerings ­ one bill, one supplier,’ says Dubros.

‘I see the Internet as just one step in a roll-out of many communications products.’