Peter Day has signed on as senior vice-president with Padulo Integrated of Toronto.

The veteran art director has been partnered with Doug M’en, partner and creative director, and will be assisting M’en in running the creative department.

Day has been in the advertising business since 1968, most recently as senior vice-president, associate creative director of Lowe SMS, which merged this summer with Roche Macaulay & Partners.

Prior to Lowe SMS, Day was creative director, partner and founder of Deacon Day Advertising, Toronto, which merged with Scali McCabe Sloves three years ago to form Lowe SMS.

Day began his career at J. Walter Thompson, London and worked in the u.k. and Europe before moving to Canada in 1976.