Petro-Canada is reviewing its English-language creative assignment, held since November 1994 by Toronto agency Roche Macaulay & Partners.

According to ACNielsen, Petro-Canada’s 1995 media spending was just shy of $5 million.

The incumbent is taking part in the review, as is TBWA Chiat/Day, the agency that handles Petro-Canada’s direct marketing assignment.

The company’s French-language agency, PNMD/Publitel of Montreal, has also been invited to take part.

Ron McIntosh, PetroCan’s director of advertising, communications and research, says he expects to have a shortlist of agencies by mid-month and is hoping to have the selection process completed by the end of February.