New Toshiba campaign

Toshiba of Canada has launched the first television campaign for its photocopiers in more than 10 years.

Promanad Communications of Toronto based the new advertising for Toshiba’s Office Products Group on the award-winning radio campaign created by the agency last year.

The new spot, called ‘Barricade,’ was created in 30- and 60-sec. versions and will run until the end of May.

Like the radio campaign, the commercial features a Toshiba representative coming to the aid of a harried office worker who, faced with the pressure of choosing a photocopier for the company, has barricaded himself in his office.