Canada Games of Concord, Ont. has ended its three-year relationship with Publicis-BCP of Toronto, citing divergent ideas about the creative direction of the account.

Kenny Albert, vice-president, marketing and sales for Canada Games, says he will conduct a search for a new agency from May to July of this year.

The Canada Games product line includes Balderdash, Creepy Crawlers, Laser Challenge, Pog, and YoYo tops.