Ferrero not taking account to review

Ferrero Canada has no intention of staging an agency review now that it has split with Roche Macaulay & Partners of Toronto.

Alan Cosman, president and ceo of Ferrero, says the confectionery company is currently negotiating with people who had previously worked on the business to take the account.

A new campaign is expected this fall.

Ferrero moved to Roche last year as part of the agency’s merger with Lowe/SMS. That agency had been handling the business since early 1994.